During a visit to Chile, the American historian David Kunzle discovered Para leer al Pato Donald (How To Read Donald Duck, 1971), an anti-Disney pamphlet that had been published by the Catholic University of Valparaíso in 1971. Intrigued by the book's iconoclastic approach, Kunzle offered to translate it and find an English publisher. He eventually turned to International General, giving Seth Siegelaub's publishing house its only global bestseller. The book has been translated, in more than 30 languages, and new editions are still published.

Author: Armand Mattelart e Seth Siegelaub

Publisher: International General, N.Y.

1971/ 1975, Eng., 119 pages, black and white